Business model clarity
• Basic line (NTAG215): volume hardware + setup + dashboard operations.
• Secure line (NTAG 424 DNA TT): encoded hardware + anti-fraud authentication + SaaS.
• Enterprise: integration, SLA, API, governance and advanced analytics.
• Reseller: white-label go-to-market with recurring margin and managed rollout.
When to choose each line
• Choose Basic when margin/risk per unit is low and speed/volume is priority.
• Choose Secure when authenticity, anti-clone, legal evidence or channel control are required.
• Use hybrid strategy in events: Basic for attendees, Secure for VIP/staff critical access.
How nexID pricing is built
• Layer 1 · Setup/Pilot: scope, onboarding, packaging adaptation, activation plan.
• Layer 2 · Hardware: tags/inlays/cards/seals by volume and security profile.
• Layer 3 · SaaS/Usage: verification events, analytics, alerts, ownership workflows.
• Layer 4 · Channel: reseller/white-label governance, margin sharing and support.
Enterprise rollout guardrails
• Do not accept supplier production without approved batch_id, URL template, key ownership and manifest format.
• Treat pilot cost as proof budget; treat 10k/50k orders as governed programs with acceptance criteria.
• Price includes software control, QA and activation governance — not just encoded hardware.
Checklist before approving rollout budget
1Approved batch_id convention and batch owner.
2Supplier confirmed URL template, key custody and manifest schema.
3Pilot KPI defined: activation, scan rate, fraud/tamper alerts and renewal path.
4Commercial owner and operations owner assigned before go-live.
Suggested pilot pricing by vertical (USD)
• Wine Secure · Min 2,000 bottles · Setup 4k–8k + 2.8–5.0 / bottle + 500–1,200 / month SaaS
• Events Basic · Min 1,500 attendees · Setup 1k–2.5k + 0.8–1.8 / attendee + 300–900 / event
• Events Secure · Min 200 credentials · Setup 2k–5k + 3.5–7.0 / credential + 500–1,200 / event
• Docs & Presence Secure · Min 500 units · Setup 2.5k–6k + 3.0–8.0 / unit + 300–1,000 / month SaaS
Hard pricing rules
• Secure always includes NRE/setup. Do not waive engineering work.
• Pilot terms should include semi-annual or annual SaaS prepayment.
• Sell avoided risk + enabled revenue + captured data, not raw chip cost.
ROI
Economics for boards and operators
Hardware + SaaS + premium identity supports margin growth.
Fraud loss reductioni
-30% to -70%
Depends on vertical and secure adoption.
Scan visibilityi
+10x
Higher granularity across operations.
Margin expansioni
+8% to +18%
Driven by secure + identity mix.